Way to alienate yourself to an entire forum.OldSaw wrote: I have been using Santa Maria Novella for a couple of years now and I can assure you that it is not the same as Proraso. I have posted a lot about it, here, here and here.
However, if you are the kind of person that has a very lite beard and can not tell the difference between an average product and a premium product, then save your money, it isn't for you. To the untrained ear, a Stradivarius is just another fiddle... OK, I said most of this in the links.
Edit: And just for reference, I've tried all 3 products: Omega soap, Proraso soap, and the SMN soap. They're all 3 so similar across the board, in scent, behavior and efficacy, that I personally don't feel that the egregious price difference between the SMN and the other two is justified. If you (a general you, not OldSaw particularly) feel differently, more power to you. That's what's so great about having myriad options in wetshaving products.