Elizabeth Arden sales losses

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KAV
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Elizabeth Arden sales losses

Post by KAV » Wed Aug 20, 2014 8:27 pm

https://celebrity.yahoo.com/news/justin ... eekly.html

I hope I transcribed the link ( this is soooo important.) EA blames a 13.4%-150 million sales lost VS 2013 on their signature fragrances.
Join me in a group whistle of the OLD SPICE jingle :whistle:

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Squire
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Re: Elizabeth Arden sales losses

Post by Squire » Wed Aug 20, 2014 8:44 pm

That link was worth reading for the comments. I particularly liked the one about the entire marketing dept. smoking crack.
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Squire

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Araner
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Re: Elizabeth Arden sales losses

Post by Araner » Wed Aug 20, 2014 9:08 pm

I had to search it out to see if it really existed and sadly to say it does exist.

Image

The Elizabeth Arden think tank needs to be fired, or at least be forced to actually use the perfume on themselves.

I don't shop for perfume so I don't know what the packaging looks like on other brands but to me that is some pretty hideous packaging.

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Re: Elizabeth Arden sales losses

Post by brothers » Thu Aug 21, 2014 6:09 am

There's a golden opportunity for a bargain just asking to be absorbed by one of the big boys/girls who knows how to run a company.
Gary

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Re: Elizabeth Arden sales losses

Post by Squire » Thu Aug 21, 2014 6:20 am

You can teach business management in school but can't pass on a company founder's vision.
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