SMF

Florena used to be common and sold in drugstores here. A German cream sold in a tube and scented with chamomile. It disappeared and rumour had it that it was rebranded as either a Neutrogena or a Nivea cream, possibly both.
I have a tube and a half left of Florena, and I'm surprised at how good a moisturiser it is. Shaves and smells nice too. So I found some Nivea Hydrocare Cream (is it coincidence that it also comes in a blue and white tube?) Comparing ingredients:
Allowing for changes in convention (saponified fats,like sodium stearate, versus alkali plus fatty acid, like sodium hydroxide and stearic acid) and some pretentiousness ("Maris Sal" for sodium chloride!) these are the same basic cream, with a mixture of sodium and potassium stearate, palmitate and cocoate. But the devil is in the details, with Florena's dimethicone and propylene glycol explaining why it is a better experience to use than Nivea's glycerin. The Nivea tube has the small print in non-European languages, and that makes me wonder whether the convention of ingredients being in order of descending proportions holds true. Nivea looks like it has the building blocks of detergents in there too (lauric acid).
Florena has vitamin E and a B vitamin for what that's worth—not much. Bisabolol comes from chamomille, and hydroxyisohexyl 3-cyclohexene carboxaldehyde was a synthetic fragrance now banned in the EU. Nivea's tetramethyl acetyloctahydronaphthalenes is also a synthetic fragrance, not yet banned by the EU.

As for performance, the Florena is clearly the winner, making a lather just a bit less sturdy than a Creighton's cream, whereas Nivea resembles Edge Gel. Florena smells a lot better and leaves the skin soft and surprisingly well moisturised.